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Airbnb est une plateforme communautaire payante de location et de réservation de logements de particuliers fondée en 2007 par les Américains Brian Chesky et Joe Gebbia. Le site Internet contient en 2015 plus de 1,5 million d’annonces dans 34 000 villes et 192 pays. Établie à San Francisco, la société est détenue et exploitée par Airbnb Inc.
Dernière mise à jour de nos documents et schémas : septembre 2018.
Les hébergeurs louent facilement leur bien, assuré par Airbnb.
Les hébergeurs gagnent un revenu.
Les voyageurs sont conseillés et réservent facilement. Ils payent moins cher qu'à l'hotel.
Les hébergeurs et les voyageurs vivent une rencontre et une expérience enrichissantes.
LES SEGMENTS DE CLIENTÈLE
Les hébergeurs qui apprécient les rencontres et souhaitent faire découvrir leur lieu de résidence tout en louant leur logement.
Les voyageurs qui souhaitent voyager autrement, vivre une expérience et trouver un "homestay" local à pris abordable.
LES SOURCES DE REVENUS
Commission de 6 à 12% payée par les hébergeurs
Commission de 3% payée par les voyageurs
LES CANAUX DE DISTRIBUTION
Site Web
Applications mobiles
Espaces publicitaires sur le web et campagne spots TV